How Much Are Good Good Putters? A Full Price Breakdown and Value Check

If you have seen a Good Good putter on YouTube or Instagram, you know they look sleek. But then you see the price tag and wonder: how much are good good putters compared to the value you get?

The short answer is straightforward. Good Good putters cost $299 for the blade and wide blade models. The mallet version costs $339. This pricing puts them in a specific spot in the golf market. They cost more than entry-level putters from big brands like Cleveland or Wilson. But they cost significantly less than premium milled putters from Scotty Cameron or Bettinardi.

This article gives you a complete breakdown of the pricing. I go through what each dollar buys, how the putters compare to competitors at similar prices, and whether the “influencer tax” makes them a bad deal.

What Each Good Good Putter Costs?

The pricing is simple and consistent. There are no hidden fees or model-specific upcharges.

The Three Models and Their Prices

• Good Good Blade: $299
• Good Good Wide Blade: $299
• Good Good Mallet: $339

All models share the same build process. They are fully CNC-machined from a single block of metal. That is a big deal at this price point. Most putters under $400 are cast or formed. Milling is more expensive and generally produces better consistency and feel.

What Comes in the Box

When you order a Good Good putter, the box includes a few extras:

• The putter itself with a black PVD finish
• A GenX black shaft (steel)
• A SuperStroke Pistol 2.0 grip
• A Good Good branded headcover

The headcover is a nice touch. Many putters in this price range come with a basic nylon cover. Good Good includes a magnetic closure cover with a clean design. It is not the highest-end cover you can buy, but it is better than what most competitors include at this price.

Where to Buy?

Good Good putters are sold directly through the Good Good website. You cannot find them at Golf Galaxy or PGA Tour Superstore. This direct-to-consumer model keeps the price lower than it would be with retail markup.

Stock can be inconsistent. Limited runs mean that certain finish options sell out quickly. If you want a specific model or finish, you might need to wait for a restock.

What $300 to $340 Actually Buys in a Milled Putter

To judge the value, you have to understand what you are paying for. The money goes into three main areas: materials, manufacturing, and design.

Materials and Build Quality

Good Good putters use a quality grade of stainless steel. They do not publicly state the exact alloy, but the feel and weight are consistent with a mid-grade 303 or 304 stainless steel.

The milling pattern on the face is a fly-milled design. This creates a consistent texture across the face. Milling improves the uniformity of the roll compared to a cast face, which can have slight variations.

The PVD finish is applied after milling. PVD (Physical Vapor Deposition) is a durable coating. It resists scratches and wear better than paint or anodized finishes. For a putter that sees regular use, this is a worthwhile feature.

Manufacturing Process

CNC machining is more expensive than casting. A cast putter starts as a mold. A CNC-milled putter starts as a solid block of metal, and a machine carves away the excess material to create the final shape. This process costs more per unit because it takes more time and creates more waste.

At $299 for a fully milled putter, Good Good is offering a price that is unusually low for this kind of construction. Most CNC-milled putters start at $400 and go up to $600 or more.

Design and Alignment

The putter designs are clean and minimal. The blade and the wide blade have a traditional look. The mallet is a winged design with alignment lines milled into the back cavity.

Some people find the alignment lines on the mallet look cheap. I agree with that observation. They are simple white lines that do not match the quality of the rest of the putter. The cavity between the two wings gives enough alignment guidance without needing those lines.

Comparing the Price to Competitors

To really know if the Good Good putter is a good deal, you have to look at what else you can get for the same money.

Direct Price Comparison Table

What You Get for Less?

The Cleveland HB Soft Milled line is the closest competitor. It costs about $90 less. But the Cleveland uses a milled face on a cast body. The body is aluminum, which is lighter and less durable than stainless steel over the long term. The finish is also painted, not PVD. It looks good at first, but it tends to wear faster.

What do you get for More?

Scotty Cameron and Bettinardi putters cost significantly more. You pay for the brand name and the hand-finishing. The materials and construction are similar to the Good Good putter. A Scotty Cameron Phantom X is $110 more than the Good Good mallet. The quality difference is real but small. Most amateur golfers will not notice the difference in a blind test.

Brand Tax vs. Build Quality

This is the question everyone wants answered. How much of the $299 to $339 goes to Good Good’s influencer status versus actual manufacturing quality?

The Numbers

To find the answer, I looked at what a similar putter would cost if produced without the Good Good branding.

A fully CNC-milled stainless steel putter with a PVD finish and a SuperStroke grip usually costs between $350 and $400 from an established brand. The GenX shaft is a standard steel shaft, which does not add to the cost.

Good Good likely saves money by selling directly to customers. No retailer takes a cut. That saving is passed on to you. The $299 price for the blade is actually lower than what many established brands charge for a similar product.

The brand premium is small, maybe $20 to $30. That is not much compared to the premium on a Scotty Cameron or Bettinardi, where the brand name alone adds $100 to $200.

The Verdict

The Good Good putter is not overpriced because of the brand. It is a fair price for the components and manufacturing quality. The brand adds a small premium, but the direct-to-consumer model offsets it.

Evaluating the Real Cost of Ownership

The purchase price is only part of the story. You need to think about how long the putter will last and what it costs to maintain.

Durability

The PVD finish is durable. It holds up well against normal wear. The face milling does not wear down quickly. After a full season of regular play, the putter should still look and feel close to new.

The SuperStroke grip is a quality piece. It should last two to three seasons before needing replacement. A new SuperStroke grip costs about $15. You can install it yourself with some tape and solvent.

Resale Value

This is where the Good Good putter loses some points. The resale market is limited. Good Good fans are a dedicated group, but the overall audience is smaller than the market for Ping or Scotty Cameron.

You will likely get between 50 and 60 percent of the original price if you sell used. A used Scotty Cameron might hold 70 to 80 percent of its value.

If you plan to keep the putter for a few years, resale value does not matter much. If you like to change putters every season, you will lose more money on a Good Good putter than on a major brand.

Hidden Costs

There are no hidden costs. The putter comes complete with a grip and headcover. You do not need to buy anything else.

If you want to change the shaft or grip, those costs are the same as any other putter. A new shaft costs $30 to $50, plus installation.

Who Should and Should Not Buy a Good Good Putter

You Should Buy If:

• You want a fully milled putter, but do not want to spend $400 or more
• You like the Good Good brand and want to support the group
• You prefer a firmer feel over a soft, insert-style feel
• You want a clean, modern look without flashy branding

You Should Not Buy If:

• You want a soft, plush feel from an insert putter (look at Odyssey White Hot)
• You plan to resell the putter within a year
• You need left-handed options (availability is limited)
• You want maximum alignment technology and stability (look at LAB Golf putters)

Frequently Asked Questions

Do Good Good putters hold their value?

Not as well as major brands. You can expect to get about 50 to 60 percent of the original price when selling used. The limited audience makes reselling slower.

Can you get a Good Good putter on sale or with a discount code?

Occasionally. Good Good runs sales during holidays like Black Friday or Christmas. Affiliate codes from YouTube creators sometimes work for a small discount. Check the Good Good website for current promotions.

How long do Good Good putters take to ship?

Direct orders ship within 3 to 5 business days. Shipping to the US takes about a week total. International shipping can take longer.

Does the price include a headcover?

Yes. Every Good Good putter comes with a magnetic closure headcover. It matches the putter finish and has the Good Good logo.

Are Good Good putters available left-handed?

Some models are available left-handed, but not all. Availability changes with each production run. Check the product page for current lefty options.

Final Verdict: Is the Good Good Putter Worth the Money?

If you want a fully milled putter at a fair price, the Good Good putter delivers. The $299 to $339 price point is competitive for the quality of materials and construction. You are not paying a huge brand tax.

The putter feels firm. It rolls the ball well once you adjust to the hot face. The look is clean and modern.

For the same money, you could buy a pre-owned Scotty Cameron or Ping PLD putter. Those hold value better and have a proven track record. But you are buying used equipment sight unseen.

For a new putter with a full warranty, the Good Good putter is a solid choice. It is not a gimmick. It is a genuine piece of golf equipment that performs at a high level. If you like the brand and want something unique, it is a good buy. If you just want the best value for your money, look at pre-owned options from established brands.